The geographic area  from which a majority of demand is derived and the majority of competition is located.

The period between the two latest highs or lows of a common benchmark; refers to trends or patterns that emerge during different business environments; often has four distinct phas ...

The process of defining the geographic extent of the demand for a specific property.

The prevailing rate of interest paid on deposits and other investments, determined by the interaction of the supply of and demand for funds in the money market.

Those buyers and sellers transacting business in the principal market for an asset or liability; they are not related parties, have a reasonable understanding of the asset or liabi ...

A theoretical portfolio consisting of all assets available to investors, with each asset held in proportion to its market value relative to the total market value of all assets.

The rental income that a property most likely would command in the open market, indicated by the current rents asked and paid for comparable space.

The risk inherent to the entire market that cannot be mitigated or reduced through diversification; also known as “non-diversifiable risk,” “systematic risk,&rdqu ...

A measure of the extra return, or risk premium, that investors demand to bear risk; the difference between the expected return on a market portfolio and the risk-free rate and is e ...

The process of dividing a market of potential customers into groups, or segments, based on different characteristics; segments created are composed of consumers who will respond si ...